Re: Kilz vs Others
The original Kilz works pretty good. It is messy because it's an oil base sealer/primer. Kilz 2 is the latex version and IMHO doesn't work too well, you're better off going with either the original or a different brand.
Zinnser makes some great primers. The blue label works well on most surfaces, but if you've got some stubborn stains or odors, then you want the red label which is a pigmented shellac (alcohol clean-up, btw ). Zinnser is what I use most of the time. It's a great product, easy clean up, low odor, handles well.
Not familiar with BM or SW brands of primers. The KM dealer recommended Zinsser primers over their own brand as being nearly identical with the Zinsser being cheaper.
I am not and have never been a fan of Behr products, IMHO, they just don't work as well as other brands. On the "cheap" side of things, Valspar paints always worked well for me. On the professional side, I've mostly used KM brand because they are close to me and have been the most knowledgeable and helpful. I've used a good amount of SW paint as well, good stuff, the store in my location isn't that great on service or knowledge. I've used most other name brands, though not often.
In my experience, name brand dealers generally provide better quality products and knowledge than the average big box or mega-store, Ordjen, who will likely be posting soon, is an exception to this last comment.
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