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  1. #1
    Join Date
    Jun 2007
    Location
    near St. Paul, MN
    Posts
    166

    Default Women and girls in the Home Depot commercials

    It is just me or are any other ladies out there kind of irritated that the commercials for Home Depot only show the girls and women painting things but not fixing anything? There's the commercial where the cute little boy and his dad fix the sink. Then there's the commercial where the girl paints her room. Then there's the other commercial where a bunch of women pick out paint colors. Why don't they ever show the girls and women with a hammer or a wrench? The subtle (or not so subtle) message still being sent out is that fixing things is a man's job. Well, the vast majority of women will be single as some point in their adult lives so it behooves all women to learn at least basic home repair and maintenance. And even if you decide not to tackle some of the bigger jobs at least you will know enough to make an informed choice when hiring someone. So Home Depot please quit telling me that I can't do anything but paint. I will say that I am quite pleased to see that on Ask This Old House they do get the women homeowners as involved as the guys. Thanks! I have learned a lot from your show and have fixed many things around my house. Keep up the good work.

  2. #2
    Join Date
    Jun 2007
    Posts
    3

    Thumbs up Re: Women and girls in the Home Depot commercials

    I afree they should show women with a toolbelt, hanging drywall or building a deck. Women are as capable as men to not only repair a home, but gut a home down to the studs, move walls, and rebuild from the basement up. I am in the process of remodeling right now. I will post pictures as I begin to finish each room. dseep

  3. #3
    Join Date
    May 2007
    Posts
    188

    Default Re: Women and girls in the Home Depot commercials

    I think you ladies will love The Women of This Old House. Click on that link, or run a search for it on thisoldhouse.com.

  4. #4
    Join Date
    Aug 2007
    Location
    Monmouth County, New Jersey
    Posts
    5

    Thumbs up Re: Women and girls in the Home Depot commercials

    As a former owner of a mid-size building company and plumbing company and presently working with property owners as a hands on home improvement coach I couldn't agree with you more.
    I find that even amoung couples, women are are often taking the lead or sharing the role in both the planing and every physical aspects of projects. Single women represent a significant percentange of home owners. Many of them have become residential property turn-a-round spe******ts by using the skills they have learned from their own projects. Some of the best profesional builders and sub-contractor in the country are managed by women.
    I think most supply companies including Home Depot realize the above but don't see the importance that their advertising has in developing misleading stereo-types.
    After all, through out history women have worked side by side men clearing the land and building their homes and if required doing it by themself.

  5. #5
    Join Date
    Aug 2007
    Location
    Monmouth County, New Jersey
    Posts
    5

    Smile Re: Women and girls in the Home Depot commercials

    As a former owner of a mid-size building company and plumbing company and presently working with property owners as a hands on home improvement coach I couldn't agree with you more.
    I find that even amoung couples, women are are often taking the lead or sharing the role in both the planing and every physical aspects of projects. Single women represent a significant percentange of homeowners. Many of them have become residential property turn-a-round spe******ts by using the skills they have learned from their own projects. Some of the best profesional builders and sub-contractors in the country are women.
    I think most supply companies including Home Depot realize the above but don't see the importance that their advertising has in developing misleading stereo-types.
    After all, through out history women have worked side by side men clearing the land and building their homes and if required, doing it by themself.

  6. #6
    Join Date
    Aug 2007
    Posts
    7,051

    Default Re: Women and girls in the Home Depot commercials

    That's one of the things that I've always loved about the TV show "Hometime" (with no disrespect intended towards TOH ). It is a man and woman team that hosts the show and they work side by side on all aspects of the property repair. It also shows the viewing audience that you don't have to hire a battery of contractors to tackle a great number of repairs and remodels, though they make it perfectly clear that professionals should be consulted and hired when needed.

    Back in the early days of TOH, it was geared to DIY. It evolved into more of a "hire a contractor" type show, with just enough enticing tidbits to hold the attention of the audience. It is refreshing that the show itself is swinging back to more hands on homeowner stuff, as well as the new ATOH, where the homeowner is encouraged to learn and do repairs themselves.

  7. #7
    Join Date
    Jun 2007
    Location
    Fayette County, Ohio
    Posts
    5,798

    Default Re: Women and girls in the Home Depot commercials

    SherryH I think you misunderstand. It's not a case of discrimination it's a case of economics. If a woman needs and electric screwdriver of a job she buys an electric screwdriver, where as if a man needs an electric screwdriver for a job he buys a 93 piece battery powered tool set with 4 batteries and a recharger, a 900 piece driver point accessory kit, a rolling tool cabinet to hold every thing, and a coffee mug and a baseball cap with the manufacturers logo on it. Maybe you shouldn't be to quick to be sucked in.
    Jack
    Be sure you live your life, because you are a long time dead.-Scottish Proverb

  8. #8
    Join Date
    Jul 2009
    Location
    USA
    Posts
    1

    Default Re: Women and girls in the Home Depot commercials

    PONDERAY ó An out-of-court settlement has been reached in a Bonner County coupleís personal injury lawsuit against The Home Depot, court records show.
    The terms of the settlement were not disclosed. A court order approving the dismissal of the case is pending in 1st District Court.

    Luke and Amber Webster sued the home improvement chain last year, after Amber Webster tripped over an empty freight pallet in the Ponderay store on May 20, 2008. Amber Webster suffered unspecified injuries which were permanent.

    The couple sued the company for negligence, contending it had a duty to make sure the store was safe for customers.

    The Delaware-based corporation moved to have the case shifted to U.S. District Court because the amount of damages exceeded a jurisdictional threshold of $75,000.

    The suit was later remanded back to the state court after The Home Depotís counsel offered no facts to support the jurisdictional threshold claim, according to court documents in the case.

    First District Judge Steve Verby ordered mediation in the case in June and a five-day jury trial had been set for the spring of 2010.

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